Part 6 - Retention & Growth

Collaboration Strategies

 

One of the most challenging parts for a Customer Successs Manager is to identify up-sell opportunities and to grow their current Book of Business.

Let's be real, not every customer you manage will have an upsell opportunity. So it is important to manage your time wisely and identify a select number of customers for an upsell opportunity - Use the Pareto law principle 80/20 rule

Who is doing the upsell or cross-sell?

Toolkit

marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Account planning

 

87% of businesses know they have skill gaps or anticipate that they will have them within the next few years. Despite these impending knowledge shortages, only 40% of employees believe their company offers upskilling opportunities.

Let's be real, not every customer you manage will have an upsell opportunity. So it is important to manage your time wisely and identify a select number of customers for an upsell opportunity - Use the Pareto law principle 80/20 rule

Who is doing the upsell or cross-sell?

Toolkit

marketing2-product-icon1
Skill Gaps analysis
Finds gaps and fixes skills.
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Account-Based Marketing

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Enablement team

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Above & Below the Line
The goal – get everyone above the line
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Building a successful cross-departmental strategy

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Fostering a Customer-Centric Culture

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Above & Below the Line
The goal – get everyone above the line
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Best Practices: Diversity, Inclusion and Belonging

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Get to know your team: activities

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Above & Below the Line
The goal – get everyone above the line
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Setting your team up for success

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance

Build your CSM brand

 

Below is a series of toolkits to facilitate a profound understanding of the Customer Success Manager role. These comprehensive resources guide individuals in acquiring essential skills, fostering familiarity with the position's intricacies, and constructing a strategic plan for advancing their CSM career.

 

Toolkit

marketing2-product-icon1
Above & Below the Line
The goal – get everyone above the line
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance
marketing2-product-icon1
Career Framework
CSM career at a glance