Which metrics to measure success?
From Retention to Revenue: 5 Metrics Every CS Needs
Net Retention Rate = (Starting MRR - MRR Churn + MRR Upsell) / Starting MRR
Gross Retention Rate = (Starting MRR - MRR Churn) / Starting MRR
LTV:CAC Ratio
LTV = Average Revenue Per Customer x Average Customer Lifespan
LTV = Average Revenue Per Customer / Churn Rate
LTV = (Average Revenue Per Customer x Gross Margin) / Churn Rate
LTV = (Gross Margin Per Customer x Retention Rate) / (1 + Discount Rate - Retention Rate)
Customer Acquisition Cost (CAC) = (Total sales + marketing expenses) / number of new customers
Rule of 40 = Growth Rate + Profit Margin
Instruction
This calculator provides approximate median compensation data and it is intended as a guidance tool, not a definitive source.
Salaries vary based on:
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Location
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Company size and maturity
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Industry (SaaS, FinTech, HealthTech, etc.)
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Individual performance and negotiation
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Benefits Estimation
Benefits are highly variable and difficult to quantify precisely. Common benefit types may include:
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Retirement plans / pensions
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Perks
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Gym memberships
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Meal or lunch allowances
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Training / learning budgets
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Book or learning material budgets
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Event / team budget
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Mobile plan reimbursements
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Internet reimbursements
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Home office setup allowance
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Unlimited or generous paid time off (PTO)
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Wellness & mental health resources
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Healthcare packages
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Medical, dental, and vision insurance
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Dependent or family coverage
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Stock options or equity