Target Influence Map
The Trust Equation
e.g., product knowledge, confidence
e.g., follow-through, consistency
e.g., emotional safety, empathy
e.g., customer-focus vs. self-interest (lower is better for this one)
FINAL TRUST SCORE INTERPRETATION & RECOMMENDATIONS
CREDIBILITY (What you say)
RELIABILITY (What you do)
INTIMACY (How safe customers feel with you)
SELF-ORIENTATION (Where your focus is)
